Services / Web apps & infrastructure from scratch
01
Your web app and its infrastructure, built right from day one.
For teams starting something new: a customer portal, an internal tool, an API or a product MVP. We design and build the application and the infrastructure together, so it launches secure, affordable and easy to change, instead of being rebuilt a year later.
Who it is for
- Founders turning an idea or prototype into a real product
- Businesses that need a customer portal, booking system or internal tool
- Teams that need an API or backend for a mobile or web app
- Companies replacing a spreadsheet or manual process with software
Signs you need it
- You have an idea but no technical team to build it
- Your prototype works but would not survive real users
- Quotes you have received cover the app but not hosting, security or costs
- You want to own your code and infrastructure, not rent a black box
What is included
Architecture and planning
A simple design sized to your stage: what to build first, where it runs, and what it will cost each month.
Web application and API
The application itself: pages, forms, dashboards and APIs, with user sign-up and login where you need them.
Cloud infrastructure in code
Hosting, databases, DNS and certificates defined in Terraform from the start, on serverless, containers or Kubernetes depending on your needs.
Security built in
Authentication, encrypted data, least-privilege access and edge protection from the first release, not added after an incident.
Deployment pipeline
Every change is tested and shipped through an automated pipeline, with the ability to roll back in minutes.
FOR FOUNDERS
Monolith or microservices? The first big decision, explained simply.
It sounds technical, but it decides how fast you launch, what hosting costs and how painful growth will be. Here is the plain-English version.
Think of a food truck. One kitchen, one team, everything within arm's reach. Quick to open, cheap to run.
Great for
- MVPs and first versions
- Small teams
- Getting to market fast
Watch out for
- Code gets tangled as it grows
- One bug can take everything down
- You scale all of it, or none of it
Think of a restaurant kitchen with stations. Grill, salads and desserts each have their own space and staff, but it is still one kitchen under one roof.
Great for
- Most new products
- Teams that plan to grow
- Splitting parts out later, cheaply
Watch out for
- Needs discipline to keep the walls
- Still deploys as one unit
Think of a food court. Independent stalls that can each open, close or expand on their own, but you need a manager, shared rules and more staff to run the whole place.
Great for
- Several teams working in parallel
- Parts with very different traffic
- Keeping critical parts up when others fail
Watch out for
- Many more moving parts to monitor and secure
- Higher hosting and people costs
- Slower to build at the start
OUR ADVICE
Start simple. Split only when there is a reason.
Most new products should start as a modular monolith. You launch quickly and cheaply, and because the walls are designed in from day one, any part that later needs to scale on its own, such as payments during a busy sale, can be lifted out into its own service without a rewrite.
Microservices are a tool for scale and team size, not a starting point. Starting with too many services too early is one of the most expensive mistakes a young product can make.
What you get
- Working application in your own cloud account
- Source code and Terraform in your repositories
- Automated deployment pipeline
- Monitoring, alerts and a monthly cost estimate
- Documentation and handover session
Timeline
- Weeks 1–2
Discovery, scope and architecture design
- Build
Delivered in short stages you can see and test as it grows
- Launch
Go-live, monitoring and handover, with optional ongoing support
Scoped and priced per project after a discovery call. Ongoing support available as a monthly retainer.
Common questions
Do we own the code?
Yes. Everything is built in your accounts and repositories, and it is yours from day one.
Can you start from our existing prototype?
Often, yes. We review it first and tell you honestly what to keep and what to rebuild.
How much will hosting cost?
You get an estimate before we build. Many early-stage products run for a few dollars to a few hundred dollars a month when the infrastructure is sized properly.
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